In most prestigious flower shops, the focus is on the newest and most unusual varieties of plants; usually they are placed either in the front of the store, or in the brightest and most profitable windows. As if in contrast, “everyday” flowers like simple carnations, tulips, some roses are sent to a kind of “link”, to the corners further away. As a result, when composing bouquets, the florist himself reaches out to them less often, even if flowers of this category are delivered to the store regularly. But each flower can play a significant role in a particular composition! Why not pay equal attention to all available instances?
Our school of floristry and a new look at things
By the way, these same “long-familiar flowers” can now bring many surprises. In the past few decades, selectors have come up with an incredible amount of variations on famous plants. Those who are now taking floristry courses can see for themselves: the same middle-class roses or chrysanthemums can be two-color, with contrasting edges on the petals, with stains, specks, just giant or tiny … So before chasing overseas orchids, it was worth to remember and inform buyers about the possibilities that “modest” options suggest.
Of course, talking with customers is a separate issue: many will not immediately respond to your call to prefer gerberas to burgundy callas. So it would be good to prove the viability of your ideas not by word, but by deed. Try to create a few compositions, where the main role is played by a certain variety of flowers, and give them the best place on the counter. Add a beautifully designed sign with the name of the central element and a description of its attractive properties. When talking with a client, try to delicately draw his attention to the composition.
Color combinations
It is also worth noting that more common flowers are well combined with novelties that are popular in our time on the plant market – modern floristry courses in Krasnodar offer beginners and already experienced professionals to master just such options.
For example, they will show you how gerberas and chrysanthemums in contrasting colors can be complemented with several expensive orchids. Cool asters and irises look great with cellosia and a few bright callas. Well, a few unusual anthuriums will make a magnificent tandem with light fresh lilies .